How to Shoot a Facebook Live Video in 6 Simple Steps

One of the primary tools I used to build a team on social media—without any tech experience—was Facebook Live.

So if you’re ready to learn more, watch my tutorial below to discover my simple 6-step formula on how to a shoot Facebook Live video…

Click here to download my online recruiting bootcamp absolutely FREE!

Why is Facebook Live so powerful?

One word…


Videos get so much more engagement

Live videos get SO much more engagement than any other type of post, because they’re authentic, unfiltered, and uncut.

Plus, Live videos are practically irresistible to your audience as they’re scrolling through their News Feed.

Thus, it can feel intimidating to push the “Go Live” button.

Believe me, I know!

When my mentors told me to start a Facebook Page and start teaching with Facebook Live, I was absolutely terrified!

But once I started, it quickly became a habit and no big deal.

So don’t be shy, get out there and teach what you’re learning, as you’re learning.

You don’t need to be an expert to get started!

Okay, let’s break it down.

Here’s a really simple six-step formula for shooting a Facebook Live videos…

Introduce yourself

I don’t need to explain this step, but I will say this…

As I mentioned, I initially had a ton of fear around doing Facebook Lives.

In fact, it paralyzed me to even think about it.

I’m a software engineer (a.k.a. computer geek!), not good at public speaking at all, was worried I wouldn't have anything to say, or that someone might make funny comments, or that I didn't look professional enough, or that I couldn't get the right lighting.

“Excuse after excuse” is what I like to call that.

Here’s the thing…

People don’t care about the way you look or what’s happening around you.

All they really care about is the value of the content that you’re sharing with them.

So I had to get out of my own way and realize it wasn’t about me.

It’s about the people I am impacting.

You have a voice, and I’m sure you have something that you want to share with your audience.

At the end of the day, you must get out of your own way and JFDI—”Just F*ing Do It!”


This step is easy, yet really important…

Always be sure to say…

“Hey, where are you watching in from? Let me know. Drop a comment below.”

You want to engage with your audience and ask them if they have any questions throughout the segment.

You’ll be looking at their questions and addressing them later on.

Don’t neglect your viewers!

Deliver your content

This step is whatever you intend to talk about!

My network marketing business, for example, is a online shopping company.

So once, I broadcast a Facebook Live on my personal page titled…

“Five Ways to Get Paid to Shop!"

Keep in mind, you have to know your audience and you have to know your voice.

That was a very catchy title for my audience and so I had a lot of engagement.

For this video, I simply took an article I read and re-purposed the content.

It was originally seven tips, and I took bits and pieces of four of those tips and put them in my voice.

You NEVER want to plagiarize!

In the fifth tip, I vaguely mentioned that I was involved with something that could help (make this related to your company’s products or services, of course).

Don’t say specifically what it is, though, because you want to create curiosity.

I said…

“If you have a question wrapped around tip number five, drop me a comment or private message me.”

Afterward, I received a lot of messages, asking what that was I alluded to in tip #5, because it was all wrapped around how to kick cellulite’s butt and lose weight.

Women wanted to know what I was using!

This is just an example, but this is the “meat” of your training: the content delivery.

Engage again

Now it’s time to engage again…

Ask your audience…

“What was your biggest takeaway?”

“Do you have any questions?”

“Who has fear around doing a Facebook Live?”

“Is there something you want to learn next time?”

Did you audience ask questions while you were delivering your content?

Then use their name and answer their question.

Call to action

Always, always, always close with a call to action.

Your call to action can be as simple as…

“Hey, if you want to learn more about what I’m talking about here or in regards to the products that I use, just message me.”

Or, it can be more complex, such as…

Click the link below to head over to my site.

Drop your email in and grab my new freebie.

It’s called “Attraction Marketing Formula.”

It’s a free 10-day bootcamp on how to recruiting more reps online, particularly focusing on Facebook.

It’s that easy!

Now don't worry, I didn't miss out step 6.

It's optional, but as you are getting more audience on your Facebook Live, you will want to stick around and "engage more", answer questions before hopping off.

This way people who are joining late will be able to get the most out of your video as you are engaging with them at the end.​

What’s holding you back?

Now, if find yourself stuck, then it’s time to ask…

What’s keeping you from letting your voice be heard, making an impact, and helping other people?

Because I’m sure that’s why you’re in your network marketing business.

You want to help other people.

And when that’s where you focus, you get help, in turn.

You can’t focus on the money.

That doesn’t work.

You got to focus on meeting new people, making an impact, and offering what you have.

How I built 80% of my business using Facebook…

As a software engineer in Investment Banking, I didn’t have all the hours in the day to run all over to meetings.

So instead, I made a lot of very meaningful connections and relationships through Facebook, all without being “spammy,” without pouncing on people, and without running an infomercial on my page.

That’s what my mentor Ferny and I teach in this Free Online Recruiting Course, so make sure you grab it today!

Cheers to your success!

Benjamin Pang
Network Marketing & Social Media Coach

PS. If you got questions about building your network marketing business, click here to chat with me! =)