How to Get Your Prospects To Say, “YES!” When You Invite Them to Take a Look at Your Business
How would you like to "SURGICALLY" get your prospects to say “YES!” when you invite them for a first look?
How will that change your business?
It might seem impossible, but if you are open to learn, I’m gonna reveal exactly how to do that through my 3 “golden rules” of cold market recruiting.
You don't know what you don't know. You don't even know you don't know it! - JR Ridinger
I actually learned this strategy from Tony Robbins through an intensive sales training which costs hundreds of dollars.
The MAIN takeaway is that top 1% salespeople or network marketers who make 6-figure a year all have one thing in common.
Prospects say "YES" enthusiastically when they were asked for a sale or to join an opportunity.
"Shut up...." Is that what you are thinking?
Well does your UPLINE ever tell you that you only need to "share" and not "sell"?
Well... I hate to break it to you, we are selling, no matter how you look at it. But if you do it right and elegantly, your prospects will gladly pull out their wallet for what you offer.
Alright...so what's the secret?
The more you make, the more you make - Tony Robbins
What does that mean?
It turns out that the first step to success or ... anything is, you gotta be WILLING to take action.
So that’s rule #1 of cold market recruiting…
Pick up the phone, start calling. And the more CALLS you MAKE, the more MONEY you make.
Now if you are wondering why you don't take actions, it could be a couple reaosns.
- Don't Know What To Say
- Your Why Is Not Big Enough
You are going to learn how to tackle the first two later on in this post, but you gotta find out your WHY.
What are your reasons to doing Network Marketing?
More money? time with family? fire your boss?
The bigger your WHY, the harder you TRY.
"Ok Ben, I know why I am in Network Marketing, I have strong compelling reasons"
Great. What's next?
You gotta have people to call!
Where do you find them? Here are 3 of common sources:
- Networking Events, Meetup
- Facebook pages and groups
- Attraction Marketing
My favorite is #3 Attraction Marketing, as I have generated over 100 new prospects every month with this strategy, while I can't go into details in this post, here's a free training on how you can apply the same strategy to generate qualified prospects or leads online on autopilot.
Now I get names...what should I say to them?
Before I get into that, let me share a quick story of mine which you may find entertaining. I still remember my first prospecting effort, I said "Hi" to the person, and asked ...
"Have you heard about XYZ company? It's one of the top 100 growing company, making over 6 billion gross revenue, we have a presentation coming up which will explain everything. Want to come check it out?"
How did the conversation go? More on that later...
All my UPLINE taught was to invite people to the meeting.
Using this poor guidance, every time I started a conversation with somebody, I had a selfish agenda.
Basically, I was trying to get them to do something that would benefit me by trying to get them to join my business.
That’s the problem with what’s being taught and the reason why it’s so toxic in the network marketing space.
Now back to my first prospecting effort, that guy actually started ignoring me...
Skeptical? You bet.
Everyone sees you (and most people in this industry) as selfish!
Because they see that you’re just trying to “get them in the deal” or twist their arm into buying something.
That may be hard to read, but it’s the truth.
To put it differently…
People don’t want to hear what you have to say because they don’t want to get forcefully roped into doing what YOU want them to do.
Read that again to really let it sink in.
Now, what should you do in this case?
Listen to people who express a problem or desire, which your business opportunity or product can help them solve.
The reason this should be taught is because it sets up a service-based mindset.
Where your whole approach is…
“I’m here to help.”
“I’m here to counsel you and help you solve some of the issues you’re dealing with in your life.”
The key to making this work is that when you have conversations with people…
You just want to be present with them and actually take a genuine interest in talking to them.
Which brings us to rule #2 in cold market recruiting...
Instead of being pushy, what you have to do instead is to ask leading questions based on this powerful 6-step formula which I refer as "F.O.R.M. High Definition" to find out their pain or need.
- Family - Find out if they are married, if they have kids, because they might want more money and time with family.
- Occupation - "How do you like your job?" If they are not satisfied, you are in a good position to offer your opportunity.
- Recreation - "So what do you usually do after work?" Usually people never have time to do what they like to do.
- Money - "How's your company paying/treating you?" Great question to explore if they are looking for more income or not.
- Health - "How's your health?" If you are in health and wellness, you will find out if they are good candidates to your products or not.
- Dream - "If money is not an issue, what do you really want to do?"
Then shut up and listen.
And yup, that’s rule #2 of cold market recruiting…
Listen at least 80 to 90% of this entire conversation because you’re listening for things that you can connect with, expressed problems or desires that you can help people with, based on what you have to offer.
When you approach prospecting in this way, you’re going to have much better results.
Once you’ve heard them out, you can say…
“By the way, John, you said you were really sick of your time at work and you feel stuck. If I showed you a way to get out of that and still make the income you’re making, would you be interested?”
Of course he’s going to say, “yes!”
“John, you said you were really struggling with your weight and your health. You’re having x, y, and z health issues. I can show you something that can help you with that pretty easily without changing your diet too much. Will you be interested?”
Another easy, “yes!”
“John, you’ve expressed certain issues about your health or you’d like to lose some weight. I can show you a way to lose weight without having to exercise like a madman. Would you be interested?”
Of course he’ll take a look!
When you set up the invite in that way, when you point at the expressed problem or desire that they spilled their guts about and say, “I have something to help you solve that problem,” then most of the time they’re going to say, “yes.”
Simple as that.
Now, this brings us to rule #3 of cold market recruiting…
Even if your prospects say…
“Wait, wait, wait. Is this one of those deals?”
“John, I’m just trying to help you with your issue. You said this is a problem. If you don’t want to listen, it’s cool.”
Now you’re taking it away.
That’s called posture.
If they act a little suspicious, or you maybe screwed up the delivery, then just take it away.
“John, I’m just trying to help you with your issue. If you’re not interested, no problem. If you want to just continue where you’re working and that’s good enough for you, and good enough for your family, then that’s cool. I’m willing to show you an alternative if you’re interested.”
That’s the takeaway, and it’s how you create posture.
What’s happening there is you’re positioning yourself as if you don’t need their business.
They need YOU more than you need them.
Regardless of your financial situation, regardless of whether you’re on your last dollar, you’ve got to have that posture, because the bottom line is getting people in the business doesn’t make you money.
Having them STAY in the business and produce is what makes you money.
Their invitation has to be rooted in the big audacious problem that they have in their life that they want to solve.
How do you apply this to your business?
You just have conversations.
It’s exactly the same, through a Video Chat, or a Skype call, or on the phone.
You can have the exact same type of conversation.
You’ve just got to be willing to listen to people.
One thing is always true…
No matter which format you start the conversation, you want to listen and ask questions that will lead them to express what their true desires are or what problems they want to solve in their life.
Connecting through Social Media
When you’re putting a post out on social media, whether it be Facebook, Twitter, a video, whatever, don’t ever post anything about your company or your product.
Well, to be frank…
No one cares about your company or your product!
As soon as you post anything about your company or your product, you become a commodity and no different from the products available at regular stores.
In contrast, when you post on social media saying…
“I’m so happy. I lost x amount of pounds and this many inches in the past x amount of weeks. I feel amazing. Thank you. I’m so grateful.”
It draws attention and interest from people who desire similar results!
…and as such, they will often reach out, of their own volition, and request to connect with you.
When they do that, they’ve already expressed the problem they’re experiencing in their life, because they responded to your post.
In this free recruiting bootcamp created by my friend Ferny who's a marketing expert, he reveals how to create a brand through Facebook and Google such that you no longer have to reach out to prospects, they actually come to you.
You put out valuable content and training to solve a problem
e.g. 3 Easy Ways To Lose Stubborn Belly Fat, or... 5 Simple Steps To Be Your Own Boss
When your prospects got value from your content, you get INSTANT credibility and they are MORE likely to reach out to you about the products or opportunity you have to offer!
You’re the authority!
You’re the consultant.
That’s how you should present yourself—as the knowledgeable expert facilitating other’s success.
And when you acknowledge other people for their achievements on social media, people WILL reach out to you.
Think about it…
This is infinitely more powerful than just talking about yourself, because now you’ve demonstrated an ability to help other people achieve their goals.
Now if you are ready to double your exposure and want to generate a steady flow of interested prospects reaching out to you about your business or products, grab this free 10-day online recruiting bootcamp which my friend Ferny will walk you through the entire strategy he used to attract hundreds of prospects per month.
Hope this is helpful to you, if it was, please share with those who might benefit =)
Network Marketing & Social Media Coach
PS. If you’re struggling to build your business online and identifying the right kind of people that produce results, reach out to me here and I am glad to help you with it!